The Associated Press has added a new entry on retweeting to its social media guidelines. Staffers are reminded to keep their opinions to themselves.
Retweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day.
RETWEETINGRetweets, like tweets, should not be written in a way that looks like you’re expressing a personal opinion on the issues of the day. A retweet with no comment of your own can easily be seen as a sign of approval of what you’re relaying. For instance:RT @jonescampaign smith’s policies would destroy our schoolsRT @dailyeuropean at last, a euro plan that works bit.ly/xxxxx.These kinds of unadorned retweets must be avoided.However, we can judiciously retweet opinionated material if we make clear we’re simply reporting it, much as we would quote it in a story. Colons and quote marks help make the distinction:RT Jones campaign now denouncing smith on education: @jonescampaign smith’s policies would destroy our schoolsRT big European paper praises euro plan: @dailyeuropean “at last, a euro plan that works” bit.ly/xxxxx.These cautions apply even if you say on your Twitter profile that retweets do not constitute endorsements.
